PROJECTS
Initial impressions are made at a glance. Your promotional material acts as your silent sales force. They need to speak direct to your consumer, generate attention and help close the deal. Most importantly, they need to strengthen your brand.
SKILL PAC was designed for Corrections Canada and was used within the Canadian Penitentiary system as part of a drug and alcohol educational reform program for inmates. They required the program to be delivered in a game board format that looked professional enough to be sold in stores (so that inmates would WANT to play). The content of the game made it only applicable to the penal system!
This was a board game designed for Fantasy Factory, a toy company, sold at retail stores and online.

These two commercials ran during the Winter olympics. All Aaben commercials used the owner and 'Tim', someone who represented a competitor in the industry. This series of commercials were very unique as they never showed any product in the ads but instead relied on personalizing the company and what it stood for (rather than just promoting the products it sold). Audiences connected with the message and enjoyed the humour and slight spoof on the 2006-09 Apple ads.

These two ads ran during NHL playoffs. All Aaben commercials used the owner and 'Tim', someone who represented a competitor in the industry. This series of commercials were very unique as they never showed any product in the ads but instead relied on personalizing the company and what it stood for (rather than just promoting the products it sold). Audiences connected with the message and enjoyed the humour and slight spoof on the 2006-09 Apple ads.

This custom illustrated poster for the Canadian Military was part of a series of 3 posters all promoting the release of a new safety manual.  
The above posters and take-away menu were designed for a local franchisee restaurant owner. Their primary market was university students and young neighbourhood families.
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